Marketing for Authors

How I Went From ZERO Readers to Bestselling Author in a Year

How I Went From Zero Readers to
Bestselling Author In Less Than a Year

Feel like you’re not cut out for promoting your books?

Have no idea how to begin? Need to find more readers besides your Mom?

No worries.

Back in 2013, I was right where you are. I had 0 book sales and 0 readers. Unsure where to go, what to do.

I tried every option out there. Book tours, publicists, and social media for starters, followed by networking at conferences and using book promo sites. During my self-publishing journey, I learned what worked and what didn’t.

Now I’m sharing those things with you.

In this 7-module course, I review everything from social media to newsletters to getting more reviews. You also get 2 freebie bonuses, which are an extensive listing of Facebook Groups for Authors and Books, and another comprehensive listing of book promotion sites (both free and paid options). How cool is that?

“This is a very readable, well-organized course which gives self-publishing writers an enormous amount of help in increasing their readership.” — Author Richard Hernaman Allen

What's Included in Marketing for Authors?

Day 1: Social Media Strategies Part One: Using Facebook

Facebook is a powerful networking and marketing tool. Learn how to leverage groups, pages, and profiles to get more readers.

Day 2 : Social Media Strategies, Part Two: Twitter, Pinterest, Instagram

Using other social media to drive traffic and readers to your site.

Day 3 : Online Book Promotions

Free and paid options to feature your books on promo sites that share your information with hundreds of thousands of readers.

Day 4 : The Power of Series and Genre

How to increase sales by adding elements to your story from popular genres and write series to keep readers coming back for more.

Day 5 : Newsletters and Keeping in Touch

Setting up email service providers and keeping in touch with readers with an ongoing newsletter.

Day 6: Book Launches, Giveaways and Contests

Use these great options to grow your readership and build a loyal fan base.

Day 7 : Getting Book Reviews and Using Meta Data

How to get more reviews and use meta data so readers can find your books faster online.

PLUS Two Bonuses!

Bonus #1

A full listing of Facebook Groups by genre where you can network and market your book.

Bonus #2

A comprehensive listing of free and affordable promo-websites to promote your book.

I was very impressed with the content...incredible job...her (bonus) list is by far the best I've seen. I'd definitely recommend the course.

--Valerie Leroyer


Your Instructor

Elaine Calloway
Elaine Calloway

Elaine Calloway has been telling stories her entire life. In 2013, she took the plunge into the murky self-publishing waters and has never looked back. Incorporating years of writing experience, speaking at conferences, and trial/error of various methods to write books, get readers and self publish her two series, she went from 0 readers to bestselling author and 1500+ readers and fans in less than a year.

Every one of her books has earned out its costs, and her ebook royalties have paid for numerous writing conferences and retreats in places like New York City, San Francisco, and more. Often sought out to speak on self-publishing and marketing, Elaine has shared her knowledge with various writing chapters across the Southeast USA as well as DragonCon, the world's largest multi-media, popular culture convention. Helping authors reach their full potential is her passion! For more info, visit her website at and

“The vast sea of options for social media promotion can be confusing. Elaine Calloway’s concise, informative lessons offer authors practical guidance on choosing the ones that work for them and using them effectively. Very helpful!”
— Author Nancy Northcott

Course Curriculum

  Lesson 1: Social Media Strategies (Part A)
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  Lesson 2: Social Media Strategies (Part B)
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  Lesson 3: Book Promotion Websites & Services
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days after you enroll
  Lesson 4: Series, Genre, Keep Em Coming
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days after you enroll
  Lesson 5: Newsletters & Keeping in Touch
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days after you enroll
  Lesson 6: Book Launches, Giveaways and Contests
Available in days
days after you enroll
  Lesson 7: Getting Reviews, Meta Data
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
This course starts once you sign up. The 7 modules and 2 bonuses are available to you immediately. You can access the course here on Teachable for as long as you need and/or save the info for future reference.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us after the 3rd lesson out of 7 has been sent to you, and we will refund your money and remove you from the course.

Get started now!